I’m doing something a little different today- I want to let you guys in on a project that I’ve had in the works for a long time. It’s not done yet, but I want to talk it out with you and get your feedback, kind of like a case study (and I’ll try not to go on and on about how great my mom is.)
As I’ve mentioned several times before, my mom is a Realtor (which apparently is always capitalized– who knew?) As you probably can tell by the things that I pin or share with you guys, I’m obsessed with reading about how the internet can help grow businesses. I often find myself thinking of my mom’s business, and as early as last summer I started thinking about how to brand her business and get her an online presence so that she could attract clients outside of her sphere.
Here’s a little background- my mom is awesome at her job. She’s a total people person and she loves homes. She succeeds in her business because she’s great at maintaining relationships and she has way– meaning that she seems to always know the right thing to say and is always bending over backwards to make sure that all parties are happy in the transactions that she’s involved in. She also has great taste and has a knack for decorating. If you follow me on Instagram, you know that I’m always taking pictures of my parents’ house. That’s all my mom.
Here’s where I come in- technology and social media aren’t really her thing. She’s great at marketing her listings, but she mostly works by referral and has never really had to do a ton of marketing for herself. In a lot of ways, my mom is my ideal client- she has great taste and I 100% believe in her services, but she’s lacking a successful online component to her business.
Having your mom as your client has it’s advantages- there’s no one whose style I know better. But it’s also kind of intimidating. How do you capture your mom in a website? The real estate component also makes me a little nervous. I’m just gonna say it- Realtors’ branding materials are often hideous. Like, really ugly. It seems like they’re often trying too hard to make themselves seem professional or like a shark or something- but it almost always comes off as superficial and self-serving. Who wants to work with that? And more importantly, does my mom want to work with clients who want to work with that? Um, no.
My goal in putting together my mom’s branding and her website is to make it an extension of her and her taste. I want her website to feel like her home- classic, warm, and a little casual. I don’t normally put together moodboards, but I felt like I needed one to really get a grip on this project. I started on Pinterest, but about halfway through realized that all I really needed for images were ones that I’d already taken!
So here’s my question: does this moodboard sell you on all the things that I just said? And do you think that it’s possible to use red and blue on a website without it feeling too patriotic? I’d love to hear your thoughts, whether your a designer or not- everyone needs a real estate agent at some point!