When I started my business almost two years ago (which seems INSANE) I distinctly remember wondering if I could redesign clients’ sites and thinking “well, other than minor updates, I probably couldn’t just redesign a client’s site. After putting all that work into a project, how could I redesign it to look like something other than what we came up with the first time?’
Oh, honey. My present self laughs hard at that past self. The truth is that the internet moves so fast and I’m learning new things all the time. So much so that it’s hard for a month to go by after a launch for me to not wish I could go back and do something differently.
And after over a YEAR goes by? You can just forget it. I’ll have a field day.
This project is special to me because it’s my first client redesign. Ashlee and I launched her site for the first time a little over a year ago. And at the time? It was probably my favorite work to date. But when she came back to me with a few swaps she wanted to make from her recent brand overhaul, well, it wound up becoming a bigger theme overhaul. The result was incredibly satisfying.
Lately this goal has emerged for me and the work that I do for clients. I want to get all of my clients to a place where they never have to start over again. This is something that came about from some recent Authenticate calls I’ve been doing with my friend Whitney, and after we talked last night I was thinking a lot about how it applied to this project. Even though I redid a lot of her theme, we were still starting with something. It’s the same site, with a refreshed look. Even though I hadn’t come up with that idea when we started this redesign, it was cool to see it all tie together.