Katelyn Brooke

Balanced Strength Yoga

Branding· Design Work· WordPress Designs

21 Apr

A few months ago I shared a moodboard that I designed for a new yoga instructor. I’m so excited to share the final site with you today! Maricelle is a Canadian yoga instructor who wanted to create a home for her teaching schedule online. She wanted branding and a site that was clean, modern, and subtle. I love what we came up with!

After the moodboard, I always move on to logo concepts with my projects that include branding. I had a lot of fun coming up with a couple of different concepts for her!

 

Alternate logo concepts for Balanced Strength Yoga, designed by Katelyn Brooke || katelynbrooke.com

After the initial round, it wasn’t long until we’d pared down her options to something really streamlined and simple, but that represents her business really well. From there, everything came together really easily!

Balanced Strength Yoga, branding and site design by Katelyn Brooke || katelynbrooke.com

Maricelle is so laid back and was a breeze to work with- just what I would have expected from working with my first yogi client. Having gotten into yoga myself within the last year or two, I really enjoyed creating this site for her! I loved how minimal we were able to keep most of the pages on the site. Make sure you head over and check it out for yourself!

3 Comments

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Comments

  1. Kercia says

    April 21, 2015 at 11:05 am

    LOVE it, Katelyn! I love that the arched ‘balanced strength’ resembles a yoga pose! Great work! :)

    Reply
  2. Maricelle says

    April 21, 2015 at 8:58 pm

    Had a blast working with you as well Kate! :)

    Reply
  3. Jennifer Coyle says

    April 22, 2015 at 10:59 am

    Beautiful work Katelyn! I ADORE the mark.

    Reply

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