Tell My Daughters

Normally, I’m of the opinion that after coming back from a break, little explanation is required, but… it’s been forever! I’ve been putting my efforts towards other things during this season, but I’ve missed writing in this little space. It feels good to be back today!

I’m super proud of this project. Not necessarily my part in it- while I always take pride in my work, what I’m talking about is the women I got to work with to make this project come to life. When Abby contacted me several months back and told me what her project was about, I was honestly a little intimidated. Tell My Daughters isn’t like any site I’ve designed before. We totally jived on what she was looking for stylistically, so we dove right in. I’m so glad that I got to be a part of this project.

We started with a moodboard, and then, as usual, we went through several logo concepts before settling on the final wordmark. It’s always fun for me to look back on the different concepts we talked about along the way!

We wound up settling on something simple and clean, feminine and welcoming, letting the rest of the site carry the soft pinks, peaches, and golds that we knew we wanted to include in the branding. I also want to mention that about halfway through the project, Abby brought on Suzanna and her team at KAIO to help with the content and manage the site and launch. They did such a good job- all the writing on the site is beautiful, and they had a lot of good ideas to contribute along the way in creating this site! It was truly a fun collaboration.

Seriously, guys- if there’s a site I’ve designed that I could get you to visit for yourself and spread the word about, this would be it! Abby and the contributors who have shared their stories on the site are so brave and inspiring in their want to help others through community online. The Community page is my favorite – so much powerful writing and sharing happening over there. They also have an Indiegogo campaign if you want to further support them. Go check it out!