Design Work

Moodboard 15

January 6, 2016

Happy New Year! If you’re anything like me, you might be a little bummed slash depressed now that the holidays are over and you realize that we have a long, cold winter ahead of us. I finished this moodboard forever ago, and had meant to share it last summer (during The Great Blogging Rut of 2015) BUT today I’m glad that I didn’t, because these colors are making me happy.

This moodboard is for a photographer who loves whimsy and all things colorful. We’ve been hard at work on her site, I’m excited to share that soon as well – stay tuned!

Image credits: birthday cake || ferris wheel || little girl on quilt || macarons and flowers || girl’s room || invitation || tulle skirt

Fraser & Parsley 2.0

November 19, 2015

Whoa, it’s been a while! I’ve been hard at work on this site (and a few others) and I’m so excited to finally show you guys this redesign! I collaborated with Whitney and Emily on the first Fraser & Parsley site a little over two years ago. We set up their first site to be predominantly on WordPress, with the ecommerce features on Shopify*.

Earlier this year Josie and I started chatting about redesigning her site to be entirely on Shopify. Based on their blogging needs, it just made sense for them to be all on one dashboard. She also wanted the new site to be responsive, and to have a few other features to help customers visualize their customized stationery.

I always love working with clients for the second time – it’s really nice to take a brand that you are so familiar with and start fresh on an updated look for a site. We went for a cleaner, simpler look this time around, and I think it really highlights their products. Josie and Rachel are just the sweetest, and we worked great together throughout despite our 6 hour time difference! Make sure you hop over and check out their site (and their gorgeous products!) for yourself – I’m especially fond of their free printables page!

* I included my Shopify referral link in this post. It’s great platform, and I highly recommend it if you are starting an ecommerce site!

Wishlist for 27

October 6, 2015

Sunday was my birthday, and for the last few years I’ve done a wishlist post reflecting on what I hope to be or work on in the coming year. I know I haven’t been around here much lately, but I plan to ease my way back into it soon and didn’t want there to be a gap for this year, as I really like going back and looking at this series of posts. So here we are! If you’re still there, I hope you don’t mind an abruptly personal post in a sea of design work.

Now that I think it’s safe to say that I’m in my “late” twenties, I’ve come to realize that pretty much every year is a transition year. When I was 26 we bought a house and got a dog. Behind the scenes there have been a lot of changes for me professionally (more on that soon!) We hit some big milestones, but it seems like once it’s happened it’s easy to start focusing on the next one ahead.

That being said, overall things are good right now. I don’t feel as restless as I have in years past- I guess because the milestones on the horizon don’t seem so urgent. It doesn’t feel as hard to be present as it has in the past. So I guess if things just keep on keeping on in the coming year, that’ll be good with me. Maybe that’s why my list is pretty short this year!

Eat for fuel. I’m in the middle of experimenting a lot with what I eat and how it makes me feel. I’ve made a few changes (like drinking less coffee, for one) and though I don’t have all the answers yet, I want to keep working on changing my mindset that while food can be enjoyable, ultimately it’s purpose is to fuel me to be my best self. And sacrificing my best self for something tasty isn’t usually worth it.

Find a place for everything. Okay, fine- I’m borrowing this from last year. But now that we have our own house, I’m finding it to be more difficult than I thought it would be to organize and execute putting everything in a designated spot. I also want to be open to a thing’s place being somewhere outside of our home.

Be kind. I’ve found myself being more negative than I used to be. I don’t know if that makes me jaded? Bitter? But I want to work on thinking kinder thoughts about others and myself.

And for a look back, here are my wishlists for 24, 25, and 26.

Hedoe Paper

October 1, 2015

Two posts in one week… whaaaaaaat?! I can’t wait to share this project with you guys today, it’s definitely one of my favorite branding projects to date. Heather and Tiffany are sisters who sell a really fun line of personalized stationery. They have a preppy style with bright colors, and were looking for a brand upgrade and to move their Etsy shop to Shopify*. We started with their branding first, and then moved on to build their theme for their shop.

For their branding, they knew they wanted to stick with the “doe” theme in their logo. They had a single doe in their previous logo, which they felt they had outgrown. Working on this illustration really pushed me from a design perspective, and while it was challenging, I’m really proud of what we wound up with!

I love the story behind this brand, so the about page is definitely my favorite! I had so much fun working on this project, make sure you check out the new site (and their beautiful stationery!) for yourself!

* I included my Shopify referral link in this post. It’s really a cool platform, if you are starting an ecommerce site, I highly recommend it!