Branding

Hedoe Paper

October 1, 2015

Two posts in one week… whaaaaaaat?! I can’t wait to share this project with you guys today, it’s definitely one of my favorite branding projects to date. Heather and Tiffany are sisters who sell a really fun line of personalized stationery. They have a preppy style with bright colors, and were looking for a brand upgrade and to move their Etsy shop to Shopify*. We started with their branding first, and then moved on to build their theme for their shop.

For their branding, they knew they wanted to stick with the “doe” theme in their logo. They had a single doe in their previous logo, which they felt they had outgrown. Working on this illustration really pushed me from a design perspective, and while it was challenging, I’m really proud of what we wound up with!

I love the story behind this brand, so the about page is definitely my favorite! I had so much fun working on this project, make sure you check out the new site (and their beautiful stationery!) for yourself!

* I included my Shopify referral link in this post. It’s really a cool platform, if you are starting an ecommerce site, I highly recommend it!

Effortless Style

September 28, 2015

Today’s launch is another one that has been in the works for a while now! I’m so excited to finally share Camila’s colorful site and blog overhaul. This project actually stemmed from the first moodboard I ever shared on my blog- it’s always fun to look back at where we started!

Since the website and blog are set up separately (with two unique WordPress themes) there were a lot of different elements going on, but I’m excited about how it all came together. It’s tough to pick a favorite page (there are a lot!) and I love how the portfolio turned out, but I think I have to go with her Little Black Book page- creating that graphic was so much fun! Camila has great taste, make sure you check out the rest of her new site!

Faison Anne

September 18, 2015

Today’s blog design comes along with a little history lesson. I met Faison way back when I first started (really using) my first blog, some time in 2011. We were both right out of college, and our blogs were about weddings, personal style, newlywed stuff… pretty much whatever we were into at the moment! It was a really fun time for me in blogging- it was something totally new to me and I loved connecting with other bloggers. Faison was one of the first bloggers that I connected with online.

Fast forward a few years and blogging has changed a lot on the whole, our lives look a lot different than they did back then, but we’ve both forged creative careers that kinda got their start in those early blog days. Faison is a photographer, and I have my web design business. It’s so funny to think back on how things turned out- I never would have thought I’d be doing what I do now when I created my little Blogger blog back in the day.

Here’s the cool thing: a while back, Faison hired me to design a new personal blog for her. I think it’s awesome that she’s starting fresh! I’ve been in a(n admittedly long) season of finishing web projects so writing has been on the back burner, but I’ve definitely been feeling the itch lately, so I love that she’s launching a new blog right now!

We started off with this colorful moodboard, and the rest just went from there!

We went pretty simple on her about page, and I love how it turned out! Faison takes great photos, so it was fun to design something that really lets you focus on her work. Make sure you check out the new blog for yourself!

Swoon Interiors

September 1, 2015

This one has been a long time in the making! I’m so excited to share this launch with you guys. I started working with Amy in 2013- we created this dreamy moodboard for her project. We got to a certain point, and then took a pretty intentional break while Amy and her partner, Kristy, had some of their projects photographed to have a more robust portfolio.

Well, it was worth the wait! Amy and Kristy do such beautiful work, and their lovely photographs (from My Ellabelle Photography) turned out splendidly and really completed the site.

Isn’t their work gorgeous? I can totally get lost in their portfolio. Lots of fun details on this site, make sure you go check it out for yourself!