Katelyn Brooke

Ashlee Proffitt 2.0

business· Design Work· WordPress Designs

15 Oct

When I started my business almost two years ago (which seems INSANE) I distinctly remember wondering if I could redesign clients’ sites and thinking “well, other than minor updates, I probably couldn’t just redesign a client’s site.  After putting all that work into a project, how could I redesign it to look like something other than what we came up with the first time?’

Oh, honey.  My present self laughs hard at that past self.  The truth is that the internet moves so fast and I’m learning new things all the time.  So much so that it’s hard for a month to go by after a launch for me to not wish I could go back and do something differently.

And after over a YEAR goes by?  You can just forget it.  I’ll have a field day.

This project is special to me because it’s my first client redesign.  Ashlee and I launched her site for the first time a little over a year ago.  And at the time?  It was probably my favorite work to date.  But when she came back to me with a few swaps she wanted to make from her recent brand overhaul, well, it wound up becoming a bigger theme overhaul.  The result was incredibly satisfying.

Ashlee Proffitt

 

Lately this goal has emerged for me and the work that I do for clients.  I want to get all of my clients to a place where they never have to start over again.  This is something that came about from some recent Authenticate calls I’ve been doing with my friend Whitney, and after we talked last night I was thinking a lot about how it applied to this project.  Even though I redid a lot of her theme, we were still starting with something.  It’s the same site, with a refreshed look.  Even though I hadn’t come up with that idea when we started this redesign, it was cool to see it all tie together.

As always, it was a pleasure to work with Ashlee– she’s super talented and just overall incredibly inspiring!  Make sure you check out all the pretty details on the site for yourself!

12 Comments

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Comments

  1. Lauren Hooker says

    October 15, 2013 at 9:25 am

    Beautiful! I love the soft colors and the simplicity of everything. I love it!

    Reply
  2. Catherine says

    October 15, 2013 at 9:30 am

    Oh my gosh, I LOVE it Kate! I too am drawn to the simplicity and soft colors! I think it may be time for me to have a redesign too! :)

    Reply
    • Kate says

      October 15, 2013 at 9:33 am

      Eek, so exciting! I’ve been meaning to email you, Catherine- look for something from me tomorrow! :)

      Reply
      • Catherine says

        October 15, 2013 at 9:35 am

        Yay I can’t wait!!!!

        Reply
  3. Madelyn says

    October 15, 2013 at 12:33 pm

    The new look is awesome, Kate! So pretty! Great job as always!

    Reply
  4. Angel Y. says

    October 15, 2013 at 1:14 pm

    I love the soft colors in this design. I’m hoping this soft color trend continues in web design because it’s so under-appreciated. You did an amazing job!

    Reply
  5. Kory says

    October 15, 2013 at 1:23 pm

    Her work is so stinkin’ great! I love how the website turned out! I think it’s perfectly fine to rework what you’ve done in the past because it only makes sense. We grow as designers, so I think it’s great to have your previous work grow with you!

    Reply
  6. Ashlee Proffitt says

    October 15, 2013 at 3:01 pm

    Hooray!!! You’re amazing!

    Reply
  7. Allyssa says

    October 15, 2013 at 4:31 pm

    I love it! The colors are so soothing! I always kick myself after installing a client’s site because without fail, I find a better way of doing something every single time. I actually just redesigned a client’s site, and I loved the process — we already had the structure there, it was just tweaking some things and making everything better!

    Reply
  8. Dara says

    October 15, 2013 at 6:03 pm

    The site looks amazing! Awesome job, Kate!

    Also, I totally get it about wanting to overhaul things you previously launched — I feel the same about basically all of my work. I figure that this means that we’re growing as designers, and that it’s ultimately a good thing!

    Reply
  9. Temmy says

    November 11, 2013 at 10:29 am

    This is elegant and uncluttered! I love sites with lots of white space.

    Reply

Trackbacks

  1. Small Town, Big Wardrobe 2.0 says:
    December 12, 2013 at 12:31 pm

    […] when I blogged about the process for revamping Ashlee Proffitt’s existing site design?  Well, shortly after that Catherine got in touch with me about doing something similar to her […]

    Reply

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